When to Prepare a Press Release
January 08, 2016
​Press Releases are a great way for businesses to get information out and stay connected with the communities in which they serve. They allow businesses to also provide insightful information to their employees, customers, and potential clients; but, knowing the right time and reason to prepare a press release is extremely important to a business.
Here are the 40 reasons a business should prepare a press release:
- New person on board
- Special event
- New product or service
- New Location
- Complete a research project
- Speak at an important meeting
- Win a significant award
- When community or certain people need to know about something
- Announcing an open house
- Patents
- Demonstration
- Community service project
- Starting a new business
- Celebrating an anniversary
- Announcing a restructuring of the company or business model
- Offering an article series for publishing
- Opening up branch or satellite offices
- Receiving an award
- Receiving an appointment to a board
- Sponsoring a philanthropic event
- Introducing a unique strategy/approach
- Announcing a partnership
- Changing the company or product name
- Earning recognition of the company, product or executives by a publication
- Announcing that you're available to speak on particular subjects of interest
- Issuing a statement of position regarding a local, regional, or national issue
- Announcing a public appearance on television, radio, or in person
- Launching a website
- Announcing free information available
- Announcing that you've reached a major milestone
- Obtaining a new, significant customer
- Expanding or renovating the business
- Establishing a unique vendor agreement
- Meeting some king of unusual challenge or rising above adversity
- Setting up a customer advisory group
- Announcing the results of research or surveys you have conducted
- Putting on a workshop or seminar
- Making public statements on future business trends or conditions
- Signing a significant agreement
- Let the community know you are hiring
To see an example of a well done press release check out, Appville101'spress release on our mobile app, KOSBE 2.0.
To learn how to effectively write a press release checkout PR.com's post about, Writing an Effective Press Release to Promote Your Business.
Are you a KOSBE client? We have a new feature under our client dashboard, My Press Release Builder. This helpful tool will take you through the steps you need to build a professional press release, it will also send the press release to us for editing and feedback.
