KOSBE Hosts "Acquire and Retain Customers with Smart Content Marketing" Training, Co-Sponsored by Cumberland Marketing

April 28, 2015

Kingsport Office of Small Business Development & Entrepreneurship (KOSBE) News Release

Tuesday, April 28, 2015

Dana Glenn
Administrative & Marketing Coordinator, KOSBE
Kingsport Chamber of Commerce
Ph: (423) 392-8825


KINGSPORT, Tenn. –The Small Business Development Center ETSU – Kingsport Affiliate will host Acquire and Retain Customers with Smart Content Marketing on Tuesday, March 19, 4-6 PM, at your Kingsport Chamber of Commerce. The training is co-sponsored by the Kingsport Office of Small Business Development and Entrepreneurship (KOSBE), your Kingsport Chamber of Commerce, and Cumberland Marketing.

The training is open to small business owners and entrepreneurs interested in learning not only how to attract new customers through the use of smart content marketing, but also how to retain these customers.

This interactive training will be a combination of an educational session, workshop, and panel discussion. It will cover various topics, such as: content marketing strategies, database marketing, and digital strategies. The training is led by Chris Bowen, Founder and President of Cumberland Marketing, and Heath Guinn, Creative Director of Five Points Media.

“It’s one thing to find a new customer, but customer retention is imperative for a small business,” said Aundrea Wilcox, Executive Director of KOSBE. “Digital marketing and database marketing may seem intimidating, but fully understanding and implementing the concepts can do great things for your small business. I hope that small business owners and entrepreneurs will take advantage of this opportunity to hear two experts speak on the topic.”

Chris Bowen in the Founder and President of Cumberland Marketing, which has been in existence since 1987, as well as the Owner and Founder of the Eastman Gift Shop. Cumberland Marketing was the recipient of a 2012 National Addy Award and the 2010 Business Excellence (10 Employees and Up) KOSBE Award. Heath Guinn is the Creative Director for Five Points Media, a company that offers industry niche marketing strategies and new technology implementation.

The cost of this training is $25, and pre-payment is required. Please R.S.V.P. Dana Glenn at 423.392.8825 or dglenn@tsbdc.org.

The Tennessee Small Business Development Centers Network, hosted by Middle Tennessee State University in Murfreesboro, TN, is an accredited member of the National Association of Small Business Development Centers and funded in part through a cooperative agreement with the U.S. Small Business Administration, participating universities and community colleges, and regional support partners. All SBA programs are extended to the public on a nondiscriminatory basis. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA and other program sponsors. All information is deemed reliable, but not guaranteed. All information, events, and/or prices are subject to change or withdrawal. The Tennessee Small Business Development Centers Network shall not be held responsible for any typographical errors, misinformation, or misprints. Please confirm the information with the listing party.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Dana Glenn at 400 Clinchfield Street, Suite 100, Kingsport, TN 37660 or at 423-392-8825.