She Does
Discovering How Women Are Winning in Entrepreneurship
A Women’s Entrepreneurship Day storytelling event hosted by KOSBE
Why Create This Event?
At KOSBE, we believe women entrepreneurs are shaping the future of our community — and their stories deserve to be heard.
She Does is more than an event. It’s a movement of resilience, innovation, and leadership. Each year, we bring together like-minded women and allies to celebrateWomen’s Entrepreneurship Dayin an atmosphere designed for connection and growth.
Attendees enjoy an evening ofstorytelling, networking, and empowerment, hearing firsthand from remarkable female entrepreneurs who have built businesses, overcome challenges, and lifted others along the way.
Agenda
5:00 – 6:00 PM | Networking Reception (wine + charcuterie)
6:00 – 6:10 PM | Welcome & Opening Remarks (Madison Greene)
6:10 – 7:10 PM | Storytelling Session: Women Entrepreneurs Share Their Journeys (Amanda Powers)
7:10 – 7:25 PM | Audience Q&A + Interactive Engagement (Amanda Powers)
7:25 – 7:30 PM | Closing & Call to Action (Aundrea Salyer)
Address: 116 Commerce St, Suite 101
Kingsport, TN 37660
Storyteller
Bianca Marais
Tri-Cities Electric, Owner
Bianca Marais is the co-founder and owner ofTriCities Electric, a company she and her husband built to bring safer, smarter electrical solutions to the Tri-Cities region. Her path to entrepreneurship began in the newsroom, where she spent seven years as a reporter. Again and again, she was called to cover stories of electrical fires—stories that ended in tragedy and left a lasting impression. Those experiences lit a spark in Bianca: a determination to help prevent those very incidents rather than simply report on them.
From the start, Bianca has been integral to the daily operations and long-term vision of TriCities Electric. The company does not simply bear her name as an owner—its success depends on her active leadership. From overseeing projects to managing client relationships, to shaping strategy and guiding her team, she plays a vital role in every facet of the business.
As a woman in the trades, Bianca has faced challenges of skepticism and doubt. Too often, she has been underestimated or mistaken for “just the secretary.” Yet instead of being discouraged, she has turned those experiences into fuel. Each obstacle has strengthened her resolve to prove that women not only belong in the trades but can thrive as leaders and decision-makers in them.
Bianca’s leadership is defined by resilience, service, and vision. She is passionate about empowering others—her team, her peers, and especially women working to carve out their place in traditionally male-dominated industries.
At the2025 She Doesevent, Bianca will share her journey from journalist to entrepreneur, offering lessons on perseverance, purpose, and the power of transforming setbacks into momentum. Her story is proof that determination and action can change both a career and a community.
Storyteller
Katie Keever
Macro Influencer & Creator
1M+ Followers across Amazon, TikTok, Instagram & LTK
Katie Keever is the owner and content creator of Katie Keever Blog, a warm, relatable voice in fashion and lifestyle with a social media following of over 1 million and content that reaches millions more. Known for her fun-loving personality, Katie focuses on budget-friendly clothing and practical style solutions that smoothly transition from the workplace to family time. Her content marries real-life practicality with approachable charm, helping followers look and feel confident without overspending.
Katie’s professional background informs her thoughtful, audience-first approach. She began her career as an office manager in the healthcare industry and later moved into marketing and communications at Eastman Chemical, where she sharpened skills inmarketing, strategy, and audience engagement. Those experiencestaught her how to translate insights into clear, usable guidance for everyday wardrobes and lifestyles.
More than six years ago, Katie began building her brand, steadily growing an engaged community through authenticity and consistency. In 2024 she made the move to leave Eastman, bet on herself, andpursue her business full time.With that time andflexibilityshe was able to leverage her creative spirit and grow her audience.Social media is a fast-changing industry that invites scrutiny and shifting norms; Katie navigates it by staying grounded, honest, and true to the voice that attracted her community in the first place.
Whether offering outfit ideas that work from desk to dinner or sharing budget-friendly wardrobe tips for busy families, Katie prioritizes connection, practicality, and joy. Her content is personal without being prescriptive, aspirational yet attainable,she is atrustworthy guide for anyone looking to simplify style while staying authentic to who they are.
Storyteller
Wynne Tyree
Founder & Chief Smarty Pants, Smarty Pants, LLC
Wynne Tyree is the founder and president of Smarty Pants, an international market research and strategic consulting firm.Named our region’s Empowering Woman of the Year, she is a leading authority on the lifestyles and behaviors of kids, teens and families around the globe. She is a gifted brand builder, speaker, writer and business visionary.
Wynne began her career as an advertising researcher on New York City’s Madison Avenue.In 2004, she leveraged her experience and entrepreneurial spirit to create Smarty Pants. Over the past 20 years, she has grown the company from a laptop and a phone line to a $200M consultancy with offices in New York, LA, Boston, San Diego, Denver, and Charlotte. Headquartered in Johnson City, TN, the company conducts online and in-person research for corporate giants like Google, Nike, Target, Meta, Honda, Warner Bros., Aetna, DoorDash, Publix, Kellogg’s, CVS, Dick’s Sporting Goods and Nickelodeon.
When she isn’t leading client business or steering Smarty Pants’ future, Wynne stays busy speaking at corporate events and conferences and guest lecturing at universities. Her witty, candid style blends business savvy, human insight, and creative thinking to inspire audiences to approach leadership and success differently.
Wynne also contributes to publications likeAdvertising Age,Kidscreen,Brandweek, ForbesandtheLos Angeles Times, and her research on Gen Z and Millennials has been profiled onABC’s World News Tonightand in several books.
A magna cum laude graduate of Syracuse University, Wynne earned a master’s degree in sociology at Temple University. She is the proud mom of a 7thgrader, high school junior and college senior who keep her at the top of her game and regularly remind her that “it’s not that deep.”
Story Guide
Amanda Powers
The Lost & Found Podcast, Founder
Amanda Powers is the host of The Lost & Found Podcast, a fast-growing storytelling platform dedicated to helping people navigate self-loss, identity shifts, and the pursuit of authentic purpose. Her show amplifies the voices of athletes, entrepreneurs, creatives, and everyday people who have turned setbacks into opportunities for transformation. With over 100 episodes to date, Amanda has built a community where vulnerability, resilience, and reinvention take center stage.
Before becoming a podcaster and speaker, Amanda spent more than a decade working as an intelligence analyst for various national security agencies. She specialized in counterterrorism and crisis response, gaining a front-row seat to the complexities of human behavior, resilience, and decision-making under pressure. But her own turning point came when she realized the life and career she had built no longer aligned with who she was becoming. Choosing to walk away, Amanda began documenting her reinvention journey through her podcast.
Her show has since grown into a global space where listeners connect not only to inspiring guests, but also to Amanda’s own personal reflections on self-discovery, setbacks, and growth. She has a gift for asking deep, human-centered questions that reveal not just what her guests have accomplished, but who they’ve become in the process.
As a speaker and MC, Amanda is known for her authenticity, humor, and ability to make any room feel connected. She is especially passionate about supporting women entrepreneurs and encouraging others to challenge societal “shoulds” and redefine success on their own terms.
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